Permanent Colour

GET INSPIRED BY NATURE

• new advanced formulation of milk_shake® creative permanent color contains the innovative amino acid complex*: *: a conscious choice to ensure a high quality product and its effective performance on hair, without any compromise
• conditioning, cosmetic and protective base to preserve hair integrity, it conditions the stem, protects skin and hair during the colour process
• high quality pigments, high purity, stable, concentrated for excellent results: they ensure intensity and beauty of highlights, they guarantee a perfect coverage of grey hair
• creative colour and limitless combinations for infinite results
• the colour is formulated with the new concept of molar balancing which allow the achievement of more vibrant colours and more intense highlights. Molar balancing avoids the undesired reactions between pigments by preventing the unwanted formation of molecules, thus increasing colour duration.
• SLES free formula without the SLES surfactant, studied for a more delicate washing phase
• protective UV filter * paraben free formula * pleasant honey fragrance.

Rich Vibrant Coppers

Hip Hop lift and deposit hair colour range consists of 6 fashion colours.

Hip Hop Professional Hair colour will colour and lighten in one process. Use to create partial effects and colour contrast.

Hip Hop contains Gamma-Oryzanol to protect the hair and add extra shine.

For best results apply to natural hair.

Mix Vitality’s Hip Hop colours with Vitality’s Developer/Peroxide (see instructions inside the box)

milk_shake decologic blue lightening powder is a versatile, dust-free formula that is easy to blend and can be used for any lightening technique. It lifts up to 6 levels whilst reducing brassiness or golden tones. With organic cranberry extract, clay, and silk proteins for perfect hair lightening, hair protection and conditioning. It doesn’t run, expand or dry out and maintains the right dampness during application. For professional use only.

Use:

mix the product in a non-metallic bowl with the most suitable milk_shake® oxidizing emulsiondepending on the levels of lift desired, the application technique, the hair’s condition, and respecting the given ratios. Only use plastic or glass tools and containers. Apply to dry, unwashed hair, without applying the mixture directly onto the scalp. Leave to process at room temperature, without using heat sources, until the desired level of lift has been reached. Do not exceed 60 minutes of processing time. Rinse well and conclude the service with products from the milk_shake® color specifics range. It is advised not to repeat the lightening process within 24 hours from application.

milk_shake decologic lightening powder is a versatile, dust-free formula that is easy to blend and can be used for any lightening technique. It lifts up to 6 levels, leaving hair soft, manageable and shiny. With organic cranberry extract, clay, and silk proteins for perfect hair lightening, hair protection and conditioning. It doesn’t run, expand or dry out and maintains the right dampness during application. For professional use only.

Use:

Mix the product in a non-metallic bowl with the most suitable milk_shake® oxidizing emulsiondepending on the levels of lift desired, the application technique, the hair’s condition, and respecting the given ratios. Only use plastic or glass tools and containers. Apply to dry, unwashed hair, without applying the mixture directly onto the scalp. Leave to process at room temperature, without using heat sources, until the desired level of lift has been reached. Do not exceed 60 minutes of processing time. Rinse well and conclude the service with products from the milk_shake® color specifics range. It is advised not to repeat the lightening process within 24 hours from application.